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The Coaching Small Business Owners Actually Need (Not the ‘Crush It’ BS)

If you’re a small business owner, you’re probably tired. Not just physically—mentally, emotionally, existentially tired. Because running a business doesn’t just drain your energy—it demands all of you: your time, your focus, your sleep, your weekends, and sometimes your sanity.

And the “crush it” mindset? That’s the fastest road to burnout. You don’t need hype. You need help.

That’s where business coaching comes in.

You Don’t Need Motivation—You Need Strategy

Every day, you make hundreds of decisions. You juggle clients, invoices, social media, staff, product development, customer service, and a dozen other things you didn’t even know you’d signed up for when you started this.

And when it starts to feel heavy, the internet tells you to push harder. Manifest it. Grind more. Hustle till it hurts.

Let me be clear: that’s garbage advice.

You don’t need more pressure. You need a system. A container. A coach who helps you filter the noise—like cutting the 10 things draining your time that don’t drive revenue—and figure out what actually moves the needle.

What Business Coaching Actually Looks Like

Life and business coaching isn’t about becoming a millionaire in six months. It’s about:

  • Clarifying what you want—not what the algorithm wants
  • Creating realistic workflows so you’re not living in your inbox
  • Setting boundaries that protect your time, energy, and sanity
  • Figuring out how to lead without losing yourself in the process

You’re not lazy. You’re overloaded. Coaching helps you step back, breathe, and lead like a human.

family business burnout

Why Small Business Owners Burn Out

Because everything falls on you. Even when you delegate, you’re still the default. You wear 12 hats a day and blame yourself when one slips.

And let’s not pretend that passion automatically pays the bills. It doesn’t.

Business coaching isn’t just for the lost or the newbies. It’s for the overwhelmed, the successful-but-exhausted, the “I don’t know how to keep this pace going” entrepreneurs.

If you’re hitting your revenue goals but losing your weekends (and your mind), that’s not sustainable. What’s the point of success if you’re miserable? Coaching helps fix that.

Online Coaching That Fits Your Life

I work with clients through virtual life coaching sessions that are honest, productive, and focused on results that matter to you.

Whether you’re a solo service provider, a brick-and-mortar owner, or juggling five side hustles and a toddler—this support is built to fit around your real life, not the other way around.

We’ll figure out what’s not working, why it’s burning you out, and how to rebuild a business that doesn’t swallow your whole identity.

Let’s Make Business Feel Like Yours Again

If you’re tired of trying to crush it and just want to feel like a person again—you’re not failing. You’re ready.

At Destiny Unbound Coaching, I work with small business owners who are done with burnout and ready to do it differently. No hype. Just clarity, strategy, and support that actually makes sense.

Book a free consultation and let’s get you back to running your business instead of it running you.

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1150 W 11th Ave, Eugene, OR 97402
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Disclaimer

As a life coach, I provide services to help people reach their ultimate potential. I am not a licensed therapist or counselor. I don’t assess, diagnose, or treat mental, emotional, or behavioral disorders. I don’t apply mental health counseling or other psychotherapeutic principles and methods in my work. Instead, I focus on helping people get from where they are to where they want to be.


I am not a licensed psychologist in Oregon, I don’t practice psychology as that is defined under Oregon law and I don’t represent myself to be a psychologist.” In addition, my coaching services are not professional counseling services, as defined by Oregon law. I don’t represent myself to be a licensed professional counselor. Nothing on my website, in my marketing materials, in client appointments, or in communications with anyone is meant to say that I provide services for which Oregon requires a license.


Neither of these licenses is necessary for me to provide my clients with the tools to become who they want to be. If I believe it is appropriate for you to see a licensed psychologist or counselor, to supplement our work, I will make a referral.

Copyright © 2025 Life Coach – Jillian Smith M.A. – Destiny Unbound Coaching | Eugene Life Coach.

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